Carolina Kis

Drove a 143% increase in awork Connect feature adoption (from 4% to 9.75%) within two days by implementing a contextual call-to-action during project creation.

Enhanced awork AI engagement, with 43.7% of users who clicked the CTA utilizing the feature, by integrating contextual, pre-filled prompts.

Designed and optimized critical onboarding and activation user flows, utilizing funnel analysis and behavioral data to significantly improve feature adoption and activation rates.

Conducted comprehensive UX research, usability testing, and A/B experiments to validate design hypotheses and iterate prototypes, ensuring data-driven UX/UI solutions aligned with product and growth KPIs.

Achieved a 1512% increase in the main call-to-action click-through rate (from 0.59% to 9.51%) through strategic homepage redesign initiatives.

Boosted user engagement by increasing scroll depth from 50% to 75% for articles, ensuring users consumed more than half of the content.

Implemented comprehensive CRO initiatives and A/B testing strategies, directly enhancing user experience and engagement across digital platforms.

Developed wireframes, prototypes, and scalable visual systems, ensuring brand consistency and a cohesive UI design across all product touchpoints.

Utilized in-depth UX research and journey mapping to inform and optimize critical product and marketing decisions, aligning design with user needs and business goals.

Championed brand consistency across five diverse LATAM markets by delivering UX-focused campaign and product designs, enhancing regional user experiences.

Designed and optimized landing pages, responsive UI components, and visual assets, adhering to mobile-first and user-centered design principles to improve engagement.

Executed A/B testing, data analysis, and performance optimization for key conversion flows, driving improved user journeys and business outcomes.

Monitored and optimized critical KPIs, including Click-Through Rate (CTR), Conversion Rate (CVR), and Gross Merchandise Volume (GMV), leveraging data insights for strategic design decisions.

Designed and executed impactful digital marketing campaigns, email marketing initiatives, and web assets that directly supported and drove e-commerce growth.

Developed compelling banners, landing pages, and promotional graphics, significantly improving brand presence and user engagement metrics.

Collaborated cross-functionally with marketing and development teams to ensure consistent user experience and optimized conversion paths across digital platforms.

Elevated the visual quality of online product imagery, resulting in enhanced user engagement and a more premium brand perception.

Supported the adaptation of regional packaging designs for LATAM markets, ensuring technical accuracy and brand alignment across diverse product lines.

Coordinated complex approval processes across product engineering, brand marketing, and regulatory teams, streamlining workflows and accelerating time-to-market.

Created and localized visual materials for marketing campaigns across Argentina, Brazil, Mexico, and Colombia, ensuring cultural relevance and brand consistency.